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Brand manager - Lagos
Wednesday, 3 February 2016
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Item details
City:
Lagos
Salary:
₦130,000
Item description
JOB DESCRIPTION
We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
RESPONSIBILITIES
•Analyze how our brand is positioned in the market and crystallize targeted consumers insights
•Take brand ownership and provide the vision, mission, goals and strategies to match up to
•Translate brand strategies into brand plans, brand positioning and go-to-market strategies
•Lead creative development and create motivating stimulus to get targeted population to “take action”
•Establish performance specifications, cost and price parameters, market applications and sales estimates
•Measure and report performance of all marketing campaigns, and assess against goals
•Coach the team and get the best from everyone
•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
•Oversee marketing and advertising activities to ensure consistency with product line strategy
•Monitor product distribution and consumer reactions
•Anticipate bottlenecks
•Brainstorm new and innovative growth strategies
•Align the company around the brand’s direction, choices and tactics
QUALIFICATIONS
•ND, HND, BSC, higher qualification will be an added advantage
METHOD OF APPLICATION
Interested applicant should send their CV to great concept world @ gmail.com or to 08062842933 using the title as the subject of the mail, and stating clearly in the mail the site in which the advert was posted.
NOTE: Interested applicant must be a resident of Lagos State.
We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
RESPONSIBILITIES
•Analyze how our brand is positioned in the market and crystallize targeted consumers insights
•Take brand ownership and provide the vision, mission, goals and strategies to match up to
•Translate brand strategies into brand plans, brand positioning and go-to-market strategies
•Lead creative development and create motivating stimulus to get targeted population to “take action”
•Establish performance specifications, cost and price parameters, market applications and sales estimates
•Measure and report performance of all marketing campaigns, and assess against goals
•Coach the team and get the best from everyone
•Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
•Oversee marketing and advertising activities to ensure consistency with product line strategy
•Monitor product distribution and consumer reactions
•Anticipate bottlenecks
•Brainstorm new and innovative growth strategies
•Align the company around the brand’s direction, choices and tactics
QUALIFICATIONS
•ND, HND, BSC, higher qualification will be an added advantage
METHOD OF APPLICATION
Interested applicant should send their CV to great concept world @ gmail.com or to 08062842933 using the title as the subject of the mail, and stating clearly in the mail the site in which the advert was posted.
NOTE: Interested applicant must be a resident of Lagos State.
